For Kelekele Love singer, Tiwa Savage, performing free-
of-charge can be rewarding at times.
Revealing how she secured her multi-million-naira Pepsi
endorsement deal last year, the singer who relocated from
the UK to Nigeria a couple of years ago and who has
established herself as one of the hottest female
contemporary acts said that she ironically got the mouth-
watering deal at an event where she performed free-of-
“Funny enough, I didn’t charge a dime for the show which got
me the Pepsi endorsement. Sometimes I get paid for playing
and sometimes I don’t. The show that got me the
endorsement deal was one of such shows.
“After my performance, a guy just walked up to me and said
he liked my performance. He said he would love to do stuff
with me as well.
“Before I knew it, Pepsi ran a survey to find out who was the
most popular female and male artistes and I came out tops. I
landed the deal alongside Wizkid who also emerged as the
most popular male act; it was like a dream.”
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